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黃色讓人想到麥當勞，紅色讓人想到可口可樂。Logo上的色彩運用可能比你想像中的還要重要得許多…
就像如果將麥當勞手中奪下全球最多分店寶座的Subway的綠色與黃色，套用到麥當勞上，你還認得出麥當勞嗎？
巴西平面設計師Paula Rupolo不只將各大品牌Logo交換顏色，還以競爭對手兩兩為一對做交換。
“顏色是你看到一個Logo時最先注意到的部分，也是最先傳遞到大腦的，然後才是Logo的形狀、icon，或字體。"，Rupolo補充，當你擁有像可口可樂如此強大的顏色時，其他都再也不是那麼的重要了。
延伸閱讀：
via FastCompany, printsome
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